Posted by: Nicholas Davis | February 26, 2009

In the immortal words of Pierre Wack…

“Scenarios deal with two worlds; the world of facts and the world of perceptions. They explore for facts but they aim at perceptions inside the heads of decision-makers. Their purpose is to gather and transform information of strategic significance into fresh perceptions. This transformation process is not trivial—more often than not it does not happen. When it works, it is a creative experience that generates a heartfelt ‘Aha’ … and leads to strategic insights beyond the mind’s reach.”

Wack (1985) Scenarios: Shooting the Rapids, Harvard Business Review, Nov.-Dec.; 139-150



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